We all know how we want to be the first to break the news about Beyonce breaking up with Jay Z. Hmmm, something foul smells here. How did you get that story? You chat with Jay Z on Whatsapp and he told you that.
You want to run a viral story that can fetch you a lot of traffic. Think about how the viral news would make serious internet users hate your site and make them vow never to click a link with trace to your blog name.
Viral lie is going to fetch you the traffic you need, but won’t keep the traffic coming. Have some credibility and avoid gaining fame through the back door.